‘Fashion’: Amour with glamour
-by Swetha Amit
The film cruises through the eyes of its protagonist whose narration embarks her journey as an aspirant model from a small town into the big bad world. Meghna Mathur (Priyanka Chopra) breaks all the conventional barriers and arrives in Mumbai from Chandigarh to fulfill her ambitions. Being a struggling fresher with the right attitude takes her slowly from one show to another eventually. To an extent where she even replaces the most sought after show stopper and the reigning model Shonali Gujral (Kangana Ranaut). However the saying goes that what goes up ultimately has to come down. Meghna Mathur shoots up to fame in the starry world only to come crash landing to the grounded hard hitting realities little realizing her own folly as a cause for this down fall. The pressures and stress makes her fall prey to the substance abuse syndrome.
In just a flash of a second, much quicker than the flashes of a flamboyant camera still, her entire world comes crumbling down. With steadfast support from family and few friends including the not so successful fellow model Janet (Mugdha Godhse), Meghna pulls her strings together to sort out her assorted aspects of her shattered life. Whether she will taste the sweet pinnacle of success again forms rest of the narrative. The film also showcases a few interesting characters who offer a pillar of support to Meghana at different junctures during her tryst with the modeling world.
After Chandni Bar, Page 3, Corporate, Madhur Bhandarkar delivers yet another brilliant hard hitting reality concept in a seemingly candy floss world. Priyanka Chopra gets into the skin of the character and portrays her varied emotions in different facets with utmost conviction. Kangana Ranaut blows one away as the arrogant top notch model with a borderline streak of psychological imbalance. Mugdha Godhse is surprisingly good as she plays her part well as one who goes all out to help her counterparts during dire straits quite defying the cut throat element of this profession. The film is well supported by rest of its cast like Arbaaz Khan and new comer Arjan Bajwa along with a few surprise appearances. Music by Salim Suleiman adds flavor to the theme with the title track ‘Jalwa’ finding its rightful place amidst the chartbusters.
Some of the scenes depict a close resemblance to real life instances which enhances its realistic aspect. The concept is well weaved out and wouldn’t be surprising to find its winning streak in another national award.
What one sees isn’t what they get as this movie takes them behind the scenes of the stylish era. Emotions and thoughts find no place as the fast paced nature takes a toll on every rung of ladder to success. This is enhanced in the dialogue of Mugdha Godhse to Priyanka Chopra stating, “Jitna kam sochogi utna zyada kamaogi”. The mounting pressures give rise to huffs and puffs gradually leading to destruction of one’s self. As the film tagline says “In the word of fashion one has to give up more than just their morals”. The soul is sacrificed immensely which is worse than compromising on values and integrity.
‘Fashion’ would indeed satisfy the curiosity that many have about the fashionable world. It would cease one to view the other side of the coin which no doubt depicts grey shades in this otherwise resplendent lifestyle.